The Water Wise campaign (on water safety and drowning prevention) was carried out by the European Child Safety Alliance in partnership with Johnson and Johnson - Europe, Middle East and Africa from 2003-2005.
Below you will find all the Water Wise national campaign activities that took place in 2004 and 2003. The 2005 activities plus all the promotional materials are in the Current Activities section under Campaigns.
2004
Austria Czech Republic Netherlands Portugal United Kingdom
2003
Austria Denmark Greece
Greece's CEREPRI launched its water safety campaign on the 27th of May in Athens. Representatives from all different fields of study attended the conference; from local and regional ministries to lifeguards, professors, educators and medical doctors. The conference was very successful for its receptive and even international character; Mr. Chris Brewster and Dr. Paul Pepe from the USA presented lifeguard and water safety issues.
The educational video was presented and the television spots were to be broadcasted during the following weeks. National press broadcasted interviews of several CEREPRI collaborators during the evening news. In addition, ECSA materials were distributed and presented.
For a full report of the Greek national campaign please open the attached PDF file.
You can also visit their website on: http://www.watersafety.gr